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Concept Design

The design process identifies the direction the product will take, by exploring a wide range of ideas. Although the emphasis at the this stage is on creativity, ‘real world’ practicalities are also in mind. This ensures that all proposed concepts are not only innovative and exciting ideas, but have a sound basis for development and manufacture.

2D visualisations can be used for internal appraisal of a concept and market research before progression into 3D development, and later used in promotional material.

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